Discover the Maison's Watch collections.

« I count only the joyful hours. »

In 1785, Rousseau, the watchmaker, invented a new kind of sundial located in the gardens of the Palais Royal. The dial sent a daily reflection of sunlight into Frédéric Boucheron’s first boutique. The base of the sundial bore the following inscription:

« Horas non numeri nisi serenas. »
« I count only the joyful hours. »

Fascinated by this way of envisioning time and life, Frédéric Boucheron made it his motto. Thus, as a talisman, a Boucheron timepiece carries shared emotions and celebrates life’s most beautiful moments.


The story of Reflet begins in 1947, with the birth of the Modernism movement. Art becomes “contemporary”. Visual arts, fashion and especially architecture and design are thrillingly daring. Finally, the timepiece Gérard Boucheron always dreamed of wearing is created in the Maison’s workshop : sculpted gadroons, stretched out shapes and invisible clasp. Reflet, both ultra-modern and stylistically emblematic of 1950s design, is the Maison Boucheron’s watchmaking Grand Classic.

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Serpent Bohème


A jewelry collection dedicated to the iconic Boucheron serpent, protective spirit and symbol of eternity. Delicately sculpted and polished, gold enhances the brilliance of diamonds.

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Exceptional timepieces

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26 Vendôme Letter

Stay informed of the latest news and events of the Maison Boucheron and enter into the universe of the first jeweler of the Place Vendôme.